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Our Management Organization - PriMed

PriMed Management Consulting Services is the management services organization (MSO) that organized Hill Physicians in 1984 and has played a key role in Hill Physicians' success. The approximately 400 employees of PriMed support our physicians by providing the technology infrastructure, claims processing, customer service, and case management and authorization reviews that allow physicians to do what they do best – practice medicine.

PriMed’s business objectives are to:

  • Support intelligent growth both through regional expansion and within areas already served
  • Provide value-added claims, customer service and practice management support to physician practices
  • Maintain a strong but cost-effective infrastructure that can help physician offices achieve economies of scale
  • Create and support a high-quality, competitive medical delivery system

In 2005, PriMed was named one of the "Top 100 Best Places to Work in the Bay Area" by the San Francisco Business Times. Check our Careers section for job opportunities with PriMed.

PriMed Leadership Team

Leading PriMed is a group of experienced managed care industry experts and business leaders. The PriMed senior leadership team works closely with the physician leadership team of Hill Physicians to set strategic direction and provide the support services to ensure the continued success of Hill Physicians Medical Group.

Chief Executive Officer: Steve McDermott
Chief Operating Officer: Darryl Cardoza
Chief Medical Services Officer: Rosaleen Derington
Chief Information Officer: Craig Lanway
Chief Financial Officer: Rick Messman
Chief Administrative Officer: Dan Robinson
Vice President of Legal Services: Wendy Chow

Steve McDermott

Chief Executive Officer
Steve McDermott is the chief executive officer of Hill Physicians Medical Group and the chairman and CEO of PriMed Management Services, which has been Hill's exclusive manager since its formation in 1984. Steve helped to found the Integrated Healthcare Association (IHA). As chairman of IHA, he spearheaded the groundbreaking statewide Pay for Performance Program for California medical groups.

Prior to helping start Hill Physicians, Steve was the CEO of MedAmerica, managing hospital-based physicians in California and five other states. From 1973 to 1976, he was the executive director of the Bay Area Emergency Medical System. Steve earned a bachelor's degree in business from Providence College and a master's degree in healthcare administration from George Washington University. 
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Darryl Cardoza

Chief Operating Officer
In 1981, Darryl founded PriMed with McDermott, combining their interests in and experience with physician organizations and the HMO model. Prior to initiating work with Hill Physicians and PriMed, he worked with the California State Department of Health, focusing on alternative health system development. Darryl also worked in organized medicine in Washington, D.C. before becoming the executive director of the Fischer Mangold Medical Group in California. Darryl received his bachelor's degree in business from California State University, Sacramento. 
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Rosaleen Derington

Chief Medical Services Officer
Rosaleen is responsible for network management, clinical support, utilization management, quality, grievance and appeals, case management, authorizations, health education, and peer review. She joined PriMed in 1998, bringing over 20 years of leadership experience in information technology, customer operations, and project management gained through her years with companies such as AT&T, Telfort, Fiber Street and Cingular Wireless. Rosaleen holds a bachelor's degree in finance and personnel management and a master's in business administration from San Diego State University. She has also completed graduate certificate studies in communications from the University of Southern California and in statistical processing engineering at Duke University. 
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Craig Lanway

Chief Information Officer
Craig joined PriMed in 1997 and is responsible for directing information systems and technology development, including EHR and electronic commerce strategies for Hill Physicians. His experience includes over 30 years in healthcare, in settings ranging from acute care hospitals to managed care organizations. Craig is active in several professional organizations and is a frequent speaker at industry conferences.

Craig received his bachelor's and master's degrees in biological sciences from California State University, Chico. He went on to earn a certificate in managed healthcare administration from the University of San Francisco. 
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Rick Messman

Chief Financial Officer
Rick joined Hill Physicians and PriMed as chief financial officer in 2005. As CFO, overseeing daily financial operations, Rick develops strategies to support the long-term financial health of the company. In his role at Hill Physicians he draws on his experience in the fields of finance and healthcare. Prior to joining PriMed, Rick worked for 25 years in public accounting, specializing in healthcare. His career included 19 years as a partner at Arthur Andersen, LLP and KPMG, LLP. He received his undergraduate degree in accounting from New York University and his master's in business administration from George Washington University. 
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Dan Robinson

Chief Administrative Officer
Dan joined PriMed in 2000 and is responsible for human resources, corporate education and safety, customer services, claims, marketing and facilities management.  Prior to joining PriMed, Dan held a variety of senior level positions with Kaiser Permanente, Pacific Gas and Electric, and Pacific Gas Transmission Company. He also worked in sales and marketing functions for PepsiCo.  Dan serves as a Board Member, Emeritus for the Court Appointed Special Advocates of Contra Costa County. His education includes a bachelor's degree in accounting and a master's degree in finance and human resources, both from Michigan State University. 
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Wendy Chow

Vice President of Legal Services
Wendy Chow is responsible for overseeing and directing legal and regulatory issues on a company-wide basis. Wendy also serves as the chief privacy officer for both PriMed and Hill Physicians. Prior to joining PriMed, Wendy practiced law at two national law firms and served as in-house counsel at a trade association and with the Federal Communications Commission. She holds a bachelor's degree in artificial intelligence from Stanford University and a juris doctor from Georgetown University. 
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